Olympics 2012

The Challenge:
Articulate a strong viewpoint on the London Olympics’ possible outcome using a symbolic image of the Olympics torch that evokes both positive and negative connotations.

The Solution:
Design an image of the torch evoking the thumbs down symbolism. Conveying conflicting emotions and potential results, such as the challenges of hot weather, pressure on London Transport, high costs of running the Olympics etc.

The Outcome:
The symbolic image sparks discussions, engages viewers, and fosters a meaningful conversation about the Games’ prospects without relying on direct language