JayLove
The Challenge:
JayLove, a new shoe brand for women, sought to embody the slogan “it’s not what you see, it’s what you feel,” emphasising love.
JayLove, a new shoe brand for women, sought to embody the slogan “it’s not what you see, it’s what you feel,” emphasising love.
The Solution:
I designed a signature look using the braille letter L, combining original aesthetics and a desire to touch and feel the shoe.
The Outcome:
JayLove, successfully introduced as an innovative brand, offering a unique sensory experience, setting it apart in the footwear market.
