Channel Four Ident – D&AD Award

The Challenge:
The D&AD brief from Channel Four challenged me to brand a channel for over 60’s, avoiding corporate clichés. People in this age group are astute to marketing tactics and seek authenticity.

The Solution:
I creatively designed a logo with four animated dots, symbolising the essence of “Just Four,” a channel dedicated to the over-60s where they exclusively “just” get the channels they want. No advertisements or unnecessary elements intrude, appealing to the discerning audience.

The Outcome:
My exceptional work earned a prestigious D&AD Best in Year award, recognising my talent and successful branding for the channel. The over 60’s audience embraced the authentic and engaging brand identity.